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[MUSIC]

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Picture this: you're about to enter
a building in your neighborhood.

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This could be an office building,
a market, a library.

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Your cell phone buzzes in 
your pocket and

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you're a bit distracted as
you approach the front door.

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You push the metal bar across
the glass door with your forearm, 

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but it won't budge.

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You try again, but no luck.

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Is the door locked?

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Is the business closed?

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Finally, you realize 
pushing won't work.

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The door was designed 
to be pulled open.

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If you're like most people, this probably
happens to you fairly frequently.

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And while people often blame
themselves for being distracted,

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the fault actually lies in
the design of the door.

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If a handle had suggested
being grabbed and pulled,

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that's likely what you would 
have done. This situation 

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is described in the opening pages 
of a book called The Design of

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Everyday Things by a cognitive 
scientist and usability engineer 

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named Don Norman. In fact, 
Norman's writings on badly designed

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doors are so influential that 
nowadays we call them Norman doors.

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And although The Design of
Everyday Things was written in 1988,

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Norman doors are 
still found everywhere.

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Hi, my name is Anwar.

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I'm a designer, a developer,
and a teacher at Treehouse.

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My pronouns are he/him.

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I'm here today to introduce
you to User Experience design.

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I began this video by introducing
Norman doors for a reason.

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Whether we're tasked with
designing a digital product

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like a website or a mobile app, or
even a physical object like a door,

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User Experience designers
are constantly thinking about

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the kinds of questions facing
the user in this example.

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What was the user's goal?

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To open the door 
to enter the building.

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Why weren't they paying attention?

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The cell phone notification
created a small distraction.

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But I would also suggest that most
able-bodied users don't put much

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thought into opening doors.

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It's something they've done thousands
of times and it's supposed to be easy.

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Of course, doors are also designed for
disabled users who might approach

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opening a door very differently and
who deserve special consideration.

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What stopped the user from
achieving their goal?

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The fault lies in the design
of the door handle,

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which failed to send a clear signal
to the user on how to use it.

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The more obvious the design,
the less users struggle.

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By asking these questions about our
users we're practicing empathy.

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Empathy, defined as the ability to
understand and share the feelings

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of another, is at the heart of the 
definition of User Experience design.

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User Experience design,
commonly called UX design,

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encompasses all aspects of the user's
interaction with a company,

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its services, and its products.

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UX designers prioritize the needs of users
and create solutions through empathy.

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So when UX designers help design
a product or a service for a company,

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we're constantly asking ourselves,
who are that company's users?

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What do the users want to achieve?

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What obstacles stand in their way?

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And how can we minimize
those obstacles and

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make the experience of
our users a positive one?

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If you've ever abandoned a website or

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a mobile app after thinking this
wasn't made for a user like me or,

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wow, what a frustrating experience.
There must be a better way.

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Then UX design might be 
a good fit for you.

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In the next video,
we'll examine the qualities and

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interests most UX
designers have in common.

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It should come as no surprise that
empathy is at the top of the list.