1 00:00:00,000 --> 00:00:01,390 [Design Foundations with Mat Helme] 2 00:00:01,390 --> 00:00:03,000 [Introduction to Design Deep Dive] 3 00:00:05,010 --> 00:00:07,890 Hey! I'm Matt Helme, and welcome to Design Foundations. 4 00:00:08,005 --> 00:00:10,710 Whether you're aware of it or not, design is all around us. 5 00:00:10,710 --> 00:00:14,190 The word design can mean many things to many people. 6 00:00:14,200 --> 00:00:17,060 Let's start off by breaking down the word design. 7 00:00:18,000 --> 00:00:24,220 Design is a noun meaning the creation or construction of an object or a system. 8 00:00:24,220 --> 00:00:32,000 It can be referred to as a verb meaning the act of design or designing—actually performing the task. 9 00:00:32,000 --> 00:00:35,000 Because the term is used and defined so loosely, 10 00:00:35,000 --> 00:00:42,000 we usually specify the type of design by the medium or process in which one designs for. 11 00:00:42,000 --> 00:00:48,000 Examples of this are fashion designers, print designers, web designers, and so on. 12 00:00:48,790 --> 00:00:51,010 More importantly, a designer is a problem solver. 13 00:00:52,010 --> 00:00:57,000 He or she performs sequential tasks to solve a pre-determined problem. 14 00:00:57,000 --> 00:01:03,000 This might be creating a specific uniform for a soldier or designing a package for a product. 15 00:01:03,000 --> 00:01:07,010 The process may be different, but the approach is always the same— 16 00:01:07,010 --> 00:01:08,930 to solve the problem at hand. 17 00:01:08,930 --> 00:01:13,000 The soldier might need a more camouflaged pattern for a specific environment. 18 00:01:14,000 --> 00:01:20,070 The designer then creates that pattern to their best ability, thus executing the problem at hand. 19 00:01:20,070 --> 00:01:23,000 The package designer might have to design a waterproof package 20 00:01:23,000 --> 00:01:30,100 that can withstand a certain weight limit but, also, stays within a certain budget for the client. 21 00:01:30,100 --> 00:01:33,000 In this case, the client has presented the problem, 22 00:01:33,000 --> 00:01:37,160 and the designer must solve that problem to their best ability. 23 00:01:37,160 --> 00:01:41,000 The history of design dates back to the prehistoric ages. 24 00:01:41,000 --> 00:01:45,000 Early man designed tools to help complete tasks easier. 25 00:01:45,000 --> 00:01:48,760 This might have been weapons or cooking utensils. 26 00:01:48,760 --> 00:01:51,850 Now did they know they were designing at the time? 27 00:01:51,850 --> 00:01:52,510 No. 28 00:01:52,510 --> 00:01:54,950 They were simply creating solutions for their problems; 29 00:01:55,110 --> 00:01:57,000 then improving on those designs. 30 00:01:57,000 --> 00:02:01,000 Maybe the weapons originally created were dull and not very effective, 31 00:02:01,000 --> 00:02:05,190 so then they went back to the drawing board and designed sharper tools. 32 00:02:05,190 --> 00:02:12,110 Now we understand that design is a thing and the act of doing that thing in a processed order. 33 00:02:12,110 --> 00:02:15,000 Let's talk briefly about what design isn't. 34 00:02:15,000 --> 00:02:17,750 An artist is not a designer. 35 00:02:17,750 --> 00:02:20,000 However, they have very similar traits. 36 00:02:20,000 --> 00:02:26,000 See, an artist is someone who creates for themselves from an emotional context. 37 00:02:26,000 --> 00:02:30,000 Art is meant to spark questions or portray answers. 38 00:02:30,000 --> 00:02:34,000 Art usually has different meanings for others. 39 00:02:34,000 --> 00:02:37,000 Art has meaning and is rarely usable. 40 00:02:37,000 --> 00:02:41,000 On the other hand, design is aimed to be understood by all. 41 00:02:41,000 --> 00:02:44,040 Design is the communication of a specific message. 42 00:02:44,040 --> 00:02:48,890 Good design will motivate someone to do a specific something. 43 00:02:48,890 --> 00:02:53,000 Design is planned and has a specific audience. 44 00:02:53,000 --> 00:02:57,000 Even though most of these could be argued in one way or the other, 45 00:02:57,000 --> 00:02:59,000 they both are slightly different. 46 00:02:59,000 --> 00:03:01,900 Think of it as a rectangle and a square. 47 00:03:01,900 --> 00:03:04,020 A square can be a rectangle, 48 00:03:04,020 --> 00:03:06,730 but a rectangle can't always be a square. 49 00:03:06,730 --> 00:03:09,950 In our case, design can be art, 50 00:03:09,950 --> 00:03:12,150 but art can't be design. 51 00:03:12,150 --> 00:03:15,000 They are similar forms but not the same. 52 00:03:15,140 --> 00:03:20,040 This course is geared for you to understand not only what design is, 53 00:03:20,040 --> 00:03:24,000 but how to recognize great design and understand why it's great. 54 00:03:24,000 --> 00:03:27,000 We will go through a total of 4 stages for this course. 55 00:03:28,000 --> 00:03:30,410 This stage being the first, 56 00:03:30,410 --> 00:03:32,000 we will understand what design is. 57 00:03:33,000 --> 00:03:39,000 In the second stage, you will learn the elements and principles of design and how to critique. 58 00:03:40,210 --> 00:03:44,000 In the third stage, you will learn how to become a great problem solver. 59 00:03:44,000 --> 00:03:52,000 Finally, stage 4 will conclude our course and prep you for our course's final quiz to earn the course badge. 60 00:03:53,000 --> 00:03:55,000 By the end of Design Foundations, 61 00:03:55,000 --> 00:03:59,000 you'll have a great understanding of design and the design process; 62 00:03:59,000 --> 00:04:04,000 also, how to implement design in your future projects. 63 00:04:04,000 --> 00:04:08,000 Will you have the credentials to jump into a web design position at the end of the course? 64 00:04:08,000 --> 00:04:09,000 No. 65 00:04:09,000 --> 00:04:12,000 You will simply have the tools of understanding good design, 66 00:04:12,000 --> 00:04:15,000 allowing you to move forward in your design career. 67 00:04:16,000 --> 00:04:18,000 When can you start calling yourself a designer? 68 00:04:18,000 --> 00:04:20,000 The answer to that is right now. 69 00:04:20,000 --> 00:04:25,000 You've consciously made a decision to take on the role as a designer through this course. 70 00:04:25,000 --> 00:04:29,030 From this very moment and moving forward, Designer, 71 00:04:29,030 --> 00:04:33,000 it's up to you to better yourself and to master the craft of design. 72 00:04:34,000 --> 00:04:38,000 This course will specifically be focusing on brand identity design, 73 00:04:38,000 --> 00:04:44,250 more specifically, conceptual, print, and web design scenarios. 74 00:04:44,250 --> 00:04:48,000 At the end of every video, you will be presented with a quiz, 75 00:04:48,000 --> 00:04:50,000 allowing you to advance to the next step. 76 00:04:50,000 --> 00:04:52,000 So make sure to pay close attention. 77 00:04:52,000 --> 00:04:55,000 It's now time for your first quiz.