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A

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00:00:07,960 --> 00:00:10,840
logo is a graphical mark that represents
something,

3
00:00:12,650 --> 00:00:15,810
this could be an organization or an
individual.

4
00:00:15,810 --> 00:00:16,310
A

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00:00:18,250 --> 00:00:23,690
logo gives a company substance, a great
logo is

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so many things, but so simple at first
glance.

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What a logo isn't is a brand.

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A brand is the perception others have
towards something.

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00:00:40,160 --> 00:00:43,889
This can be perceived through any of the

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five senses - touch, sight, taste,
hearing, and smell.

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The logo is the identity of that brand.

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00:00:55,810 --> 00:00:58,750
It's the visual indicator that represents
that brand.

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00:01:00,120 --> 00:01:03,020
Now that we understand what a logo is,
let's

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take a look at the different types of
logos.