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When you are setting out to
create your presentation,

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ask yourself the following questions.

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What type of information am I delivering?

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What do I want to happen as
a result of this presentation?

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And how formal is the presentation?

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Begin with,
what type of information am I delivering?

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You may be pitching a new idea,
program, or policy.

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You may be teaching coworkers a new skill.

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You may be sharing information,
such as a quarterly marketing report,

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a budget update, or a project plan.

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Be clear on what the presentation
is about before creating content.

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Next, what outcome do you want as
a result of this presentation?

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In other words, will there be a call
to action or a recommended plan?

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For example, if you were sharing
the results of a recent customer survey,

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your call to action may be,

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based on this information I've
shared from our customers,

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I recommend that we start offering
these new products in the next quarter.

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What if your presentation is meant
to inform rather than persuade?

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When asking yourself what you want to
happen as a result of the presentation,

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the answer could be that you want
your audience to walk away with all

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the information they need, or that they
have learned what they need to know.

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Finally, think about whether this
presentation is meant to entertain,

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inspire and deliver big news.

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Or is it a smaller presentation,
designed to inform or

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persuade a few co-workers or leaders.

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Most work presentations
will be the latter.

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They will be detail focused, likely
have some kind of data to report and

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they may wind up proving
an idea with facts.

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I'll be focusing more on how to prepare
for those smaller types of presentations.