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Contrast & Balance
2:29What are other ways can contrast be explained in design? In this video we will look at how contrast and balance are key to great design.
In this video we'll take a look at
contrast and balance and
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why it's so important to us to understand
in the world of design.
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In design we comparing two or more objects
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by their appearance, we refer to this as
contrast.
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There are many different ways to compare
the elements or objects.
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We can do this through shape, quantity,
direction, position, and space.
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The higher the contrast, the most
importance you
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can apply to a specific element or
elements.
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When designing websites we use contrast to
make things stand out.
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An example of this might be a Call to
Action button.
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We can use space around the object, such
as white space,
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and color, to contrast that specific
element to make it stand out.
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Perfect.
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So we understand what contrast is, and how
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to apply contrast to objects in a
composition.
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Let's take a look at applying techniques
to achieve balance.
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In design, balance is known as the
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equal distribution of weight within a
composition.
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Because we live in a world of gravity, we
automatically wanna
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make things weigh the same, to put our
minds at ease.
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So we can use things like shape, size,
color, and texture to see how heavy
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or light the overall composition feels to
achieve overall balance.
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Again, we automatically wanna make things
weigh the same.
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It makes us feel comfortable.
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We can also use symmetry to achieve
balance.
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This is when a layout appears mirrored.
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This is known as symmetrical balance.
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A type of symmetrical balance known as
radial
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balance, is also very effective when
achieving overall balance.
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This is when there are organized repeating
patterns within a composition.
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Now, I will tell you this.
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Becoming a master at achieving perfect
balance, within a composition,
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takes a lot of work, and a lot of
dedication.
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Whenever you hear a designer saying, I
need
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to play around with this design a little
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bit more, means he or she is trying
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to figure out the perfect balance within
that composition.
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Now that we understand contrast and
balance, let's take a quick quiz.
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