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- 1.75x 1.75x
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What are other ways can contrast be explained in design? In this video we will look at how contrast and balance are key to great design.
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In this video we'll take a look at
contrast and balance and
0:00
why it's so important to us to understand
in the world of design.
0:04
In design we comparing two or more objects
0:11
by their appearance, we refer to this as
contrast.
0:13
There are many different ways to compare
the elements or objects.
0:18
We can do this through shape, quantity,
direction, position, and space.
0:23
The higher the contrast, the most
importance you
0:31
can apply to a specific element or
elements.
0:34
When designing websites we use contrast to
make things stand out.
0:38
An example of this might be a Call to
Action button.
0:43
We can use space around the object, such
as white space,
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and color, to contrast that specific
element to make it stand out.
0:52
Perfect.
0:57
So we understand what contrast is, and how
0:58
to apply contrast to objects in a
composition.
1:00
Let's take a look at applying techniques
to achieve balance.
1:04
In design, balance is known as the
1:09
equal distribution of weight within a
composition.
1:11
Because we live in a world of gravity, we
automatically wanna
1:16
make things weigh the same, to put our
minds at ease.
1:19
So we can use things like shape, size,
color, and texture to see how heavy
1:24
or light the overall composition feels to
achieve overall balance.
1:30
Again, we automatically wanna make things
weigh the same.
1:35
It makes us feel comfortable.
1:39
We can also use symmetry to achieve
balance.
1:42
This is when a layout appears mirrored.
1:45
This is known as symmetrical balance.
1:48
A type of symmetrical balance known as
radial
1:51
balance, is also very effective when
achieving overall balance.
1:53
This is when there are organized repeating
patterns within a composition.
1:59
Now, I will tell you this.
2:04
Becoming a master at achieving perfect
balance, within a composition,
2:07
takes a lot of work, and a lot of
dedication.
2:11
Whenever you hear a designer saying, I
need
2:14
to play around with this design a little
2:17
bit more, means he or she is trying
2:18
to figure out the perfect balance within
that composition.
2:21
Now that we understand contrast and
balance, let's take a quick quiz.
2:25
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