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In this video Jack is introduced with some new problems to solve. Watch as Jack perfects all problems allowing Peter to gain true expectance of his city and better his business.
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The last step in the problem solving
process is the perfection stage.
0:00
This is where we wanna re-evaluate
everything and see
0:05
if we need to go back and change anything.
0:08
Now, I don't want you to think the third
step we just went over.
0:11
Is a rough draft of any sorts.
0:14
You should deliver a finalized product
that you
0:17
feel best solves the problem or problems
at hand.
0:20
However, with that said there is always
room for
0:24
improvement especially when it comes to
dealing with web applications.
0:27
In the perfection stage, the first thing
Jack does is define
0:32
the problem and look at it with a fresh
set of eyes.
0:36
Here are the original problems.
0:41
First, it was hard to find.
0:43
Second, there was no brand identity.
0:46
Third, Peter's Pies needed to bring the
experience to the people.
0:49
Now, let's evaluate Jack's approach and
solutions to those problems.
0:54
Did he design a solution to make the
bakery more visible?
0:58
Yes.
1:02
Jack gave them signage, local advertising
and a website.
1:03
Including Google Maps and a promotion on
Yelp.
1:07
We provided 10% off for all the new
customers.
1:10
Is the brand consistent?
1:14
Yes.
1:16
Jack designed a style guide, and all of
the media looks and feels the same.
1:16
Did we bring the experience to the people?
1:21
Absolutely, the product shots on the site
show off the pies to the fullest.
1:23
Also, Jack suggests to Peter that he
should sponsor a pie
1:29
eating contest once a year to connect him
with the community.
1:33
Everything appears to have worked out well
for Peter's pies until about a year later.
1:38
Two things happen.
1:43
The local health committee starts to fight
obesity
1:45
and cracks down on Peter's Pies eating
contest.
1:47
Then, because of the uproar, someone
1:50
vandalizes the signage pointing to the
shop.
1:53
Peter doesn't know what to do, so he calls
up
1:56
Jack who originally solved these problems
and asks him for help.
1:59
You might be asking yourself, why would
Peter call Jack about these issues.
2:04
They have nothing to do with design
aesthetics or code development.
2:08
You're forgetting one thing though.
2:12
Peter doesn't look at Jack as a designer
or a developer.
2:14
He looks at Jack as a problem solver.
2:18
Once Peter tells Jack about his problems.
2:21
Jack assures Peter he can help him out and
he'll do
2:24
everything he can and get back to him as
soon as possible.
2:27
This is what the perfection stage is all
about.
2:31
You re-evaluate problems and cycle through
the
2:33
process over and over until it's
perfected.
2:36
Take note though.
2:39
This process is never really perfected
because
2:40
there are many variables to deal with.
2:43
The only thing you can do is prep, plan
and perform over and over.
2:46
This process is the same with any other
industry.
2:51
In design there's always room for
perfection.
2:55
Even more so, there's always room for
problem solvers like Jack.
2:58
In Jack's case, he process Peter's
problems like any other.
3:03
Step one, preparation.
3:08
Understanding and diagnosing the problem.
3:10
Step two, plan.
3:12
Jack calls Peter and calls him that he has
a plan to solve his problems.
3:15
He wants Peter to create recipe for a
healthy
3:20
pie which he will serve at the pie eating
contest.
3:23
Also, Jack suggests that Peter share this
recipe with
3:27
the public because Peter's Pies really
cares about their health.
3:31
Jack also wants this recipe published in
the paper.
3:35
Jack also recommends raising the sign so
vandals can't reach it.
3:39
Also, he suggests adding a tagline to the
sign saying,
3:44
Peter's pies, a healthy hometown dessert,
stop in for the recipe.
3:48
Peter immediately responded with.
3:52
>> Oh Jack, I couldn't do that, that
would be giving my secrets away.
3:54
That will ruin my business.
3:58
>> Peter, no one could bake a pie like
you.
4:00
Even if they tried as hard as they
4:03
could it would take years of practice and
training.
4:04
To perfect your skill.
4:07
They all keep coming back, because you're
the best.
4:08
>> You know, Jack.
4:12
You might have a point.
4:13
I like this idea.
4:14
>> Peter agrees, and Jack puts the idea
into action.
4:15
That year, the pie eating contest and the
recipe were
4:19
so successful that Peter was given the key
to the city.
4:23
To this day, the signage and tagline hangs
high above the street where
4:29
people are guided into the shop for
Peter's one of a kind recipe.
4:34
Being a great problem solver takes time
and practice.
4:38
You must stay humble and positive when
creating a solution.
4:42
Always be ready for critiques.
4:46
And never let your ego get the best of
you.
4:48
[MUSIC]
4:50
Simply follow these steps and you're well
on your way to
4:56
becoming not only a great designer but a
great problem solver.
4:59
[MUSIC].
5:03
[BLANK_AUDIO].
5:11
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