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Perfect
5:13In this video Jack is introduced with some new problems to solve. Watch as Jack perfects all problems allowing Peter to gain true expectance of his city and better his business.
The last step in the problem solving
process is the perfection stage.
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This is where we wanna re-evaluate
everything and see
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if we need to go back and change anything.
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Now, I don't want you to think the third
step we just went over.
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Is a rough draft of any sorts.
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You should deliver a finalized product
that you
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feel best solves the problem or problems
at hand.
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However, with that said there is always
room for
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improvement especially when it comes to
dealing with web applications.
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In the perfection stage, the first thing
Jack does is define
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the problem and look at it with a fresh
set of eyes.
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Here are the original problems.
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First, it was hard to find.
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Second, there was no brand identity.
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Third, Peter's Pies needed to bring the
experience to the people.
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Now, let's evaluate Jack's approach and
solutions to those problems.
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Did he design a solution to make the
bakery more visible?
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Yes.
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Jack gave them signage, local advertising
and a website.
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Including Google Maps and a promotion on
Yelp.
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We provided 10% off for all the new
customers.
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Is the brand consistent?
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Yes.
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Jack designed a style guide, and all of
the media looks and feels the same.
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Did we bring the experience to the people?
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Absolutely, the product shots on the site
show off the pies to the fullest.
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Also, Jack suggests to Peter that he
should sponsor a pie
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eating contest once a year to connect him
with the community.
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Everything appears to have worked out well
for Peter's pies until about a year later.
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Two things happen.
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The local health committee starts to fight
obesity
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and cracks down on Peter's Pies eating
contest.
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Then, because of the uproar, someone
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vandalizes the signage pointing to the
shop.
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Peter doesn't know what to do, so he calls
up
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Jack who originally solved these problems
and asks him for help.
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You might be asking yourself, why would
Peter call Jack about these issues.
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They have nothing to do with design
aesthetics or code development.
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You're forgetting one thing though.
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Peter doesn't look at Jack as a designer
or a developer.
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He looks at Jack as a problem solver.
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Once Peter tells Jack about his problems.
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Jack assures Peter he can help him out and
he'll do
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everything he can and get back to him as
soon as possible.
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This is what the perfection stage is all
about.
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You re-evaluate problems and cycle through
the
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process over and over until it's
perfected.
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Take note though.
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This process is never really perfected
because
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there are many variables to deal with.
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The only thing you can do is prep, plan
and perform over and over.
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This process is the same with any other
industry.
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In design there's always room for
perfection.
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Even more so, there's always room for
problem solvers like Jack.
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In Jack's case, he process Peter's
problems like any other.
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Step one, preparation.
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Understanding and diagnosing the problem.
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Step two, plan.
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Jack calls Peter and calls him that he has
a plan to solve his problems.
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He wants Peter to create recipe for a
healthy
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pie which he will serve at the pie eating
contest.
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Also, Jack suggests that Peter share this
recipe with
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the public because Peter's Pies really
cares about their health.
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Jack also wants this recipe published in
the paper.
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Jack also recommends raising the sign so
vandals can't reach it.
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Also, he suggests adding a tagline to the
sign saying,
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Peter's pies, a healthy hometown dessert,
stop in for the recipe.
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Peter immediately responded with.
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>> Oh Jack, I couldn't do that, that
would be giving my secrets away.
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That will ruin my business.
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>> Peter, no one could bake a pie like
you.
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Even if they tried as hard as they
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could it would take years of practice and
training.
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To perfect your skill.
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They all keep coming back, because you're
the best.
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>> You know, Jack.
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You might have a point.
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I like this idea.
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>> Peter agrees, and Jack puts the idea
into action.
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That year, the pie eating contest and the
recipe were
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so successful that Peter was given the key
to the city.
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To this day, the signage and tagline hangs
high above the street where
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people are guided into the shop for
Peter's one of a kind recipe.
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Being a great problem solver takes time
and practice.
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You must stay humble and positive when
creating a solution.
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Always be ready for critiques.
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And never let your ego get the best of
you.
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[MUSIC]
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Simply follow these steps and you're well
on your way to
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becoming not only a great designer but a
great problem solver.
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[MUSIC].
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[BLANK_AUDIO].
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