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Ethical Design

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Tools for Change

2:12 with Hope Armstrong

Here are some tools for evaluating the ethical maturity of a digital product.

HOPE: Let's look at some more tools. 0:00
The Ethical Design Handbook offers free ethics scorecards on their website. 0:02
Use the scorecards to evaluate your products ethical maturity 0:07
based on several categories: 0:11
data collection, data storage, data processing, communication, 0:14
governance, business, user involvement and UX/UI. 0:20
By assigning each item with a rating from one to five, 0:24
the scorecard provides a score in each category. 0:28
Measure your team's progress over time. 0:32
As we know, ethical design is an ongoing task and 0:37
you'll likely be making incremental improvements. 0:41
The Spotify design team created an ethics assessment as well. 0:45
Make a copy of the worksheet and use it to evaluate the product you work on. 0:50
Here's another tool, stress test your product or 0:58
service by imagining a different reality using the Tarot Cards of Tech. 1:01
Let's say I pick the Mother Nature card. 1:08
If the environment was your client, how would your product change? 1:10
What feedback would the environment give about your product? 1:15
What is the most unsustainable behavior your product encourages? 1:19
Use these cards to uncover some ways in which your product may harm others. 1:24
Next up, do an audit of dark patterns in your product. 1:29
Do this yourself or even better establish a team. 1:33
For starters, you can timebox it to one hour or one day. 1:38
Start with reviewing the app yourself, and then conduct user tests with 1:42
folks who have different abilities, needs and backgrounds. 1:46
After identifying some dark patterns or 1:51
ethical concerns, present your findings to leadership and make a case for fixing it. 1:53
For even more tools, check out ethicsfordesigners.com/tools. 2:00
These activities will help you address and discuss ethical concerns. 2:07