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  Design is inherently a team sport: as a designer, you need to master the art of receiving and acting on feedback from customers, clients, and project stakeholders.
Feedback helps you...
- Improve your skills
- Create better designs and products
- Synthesize ideas from a variety of perspectives
- Build trust with coworkers and clients
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                      [MUSIC]
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                      Feedback is a crucial component
of any UX design role.
                      0:04
                    
                    
                      Ultimately, the designs we create
should go out in the world for
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                      other people to see and use.
                      0:12
                    
                    
                      Success is measured by our design's
ability to communicate ideas and
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                      to create useful, enjoyable products.
                      0:19
                    
                    
                      To that end,
design is inherently a team sport.
                      0:22
                    
                    
                      In order to create products for
other people,
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                      we need to get out of our own heads,
and hear how others interpret our work.
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                      Now, that sounds wonderful, but
feedback can be painful to hear.
                      0:34
                    
                    
                      Negative feedback elicits
strong emotional reactions.
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                      It's tough to face critical responses
to a design that you're proud of.
                      0:44
                    
                    
                      But for all the difficulties of hearing
feedback, imagine the alternative.
                      0:49
                    
                    
                      If I were to lock myself alone in a room,
building a vision around me,
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                      I'd risk designing a product only for
myself.
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                      And that wouldn't be helpful for
                      1:01
                    
                    
                      all the people who should be
benefiting from my product.
                      1:02
                    
                    
                      As a tech degree student,
you'll receive feedback on projects.
                      1:06
                    
                    
                      This will help you discover if you've
mastered the concepts taught in
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                      the curriculum.
                      1:14
                    
                    
                      Your reviewer may catch areas of
your project that need improvement,
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                      allowing you to revisit those weaknesses
and become a better designer.
                      1:20
                    
                    
                      Here's an example of
a tech degree peer review.
                      1:24
                    
                    
                      This UX design student submitted
a project for the iterating on visual
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                      design project, and
received an exceeds expectations grade.
                      1:31
                    
                    
                      They also received feedback
on the individual sections,
                      1:35
                    
                    
                      which correspond to the rubric.
                      1:38
                    
                    
                      Included in the feedback,
is a link to tweakr.
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                      An app that enables annotative
comments on a design.
                      1:45
                    
                    
                      Here, we see the reviewer left notes
on specific areas of the mock ups.
                      1:49
                    
                    
                      It's worth noting that when you submit a
project, you'll be able to add a comment.
                      1:54
                    
                    
                      This student stated an intention to get an
exceeds expectations grade, and asked for
                      1:59
                    
                    
                      feedback on a certain design decision.
                      2:04
                    
                    
                      This allows the reviewer to
include specific feedback
                      2:06
                    
                    
                      in the area prioritized by the student.
                      2:09
                    
                    
                      Later, I'll talk more about
the importance of asking for
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                      the feedback you'd like to receive.
                      2:15
                    
                    
                      In your professional
life as a UX designer,
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                      feedback will come in various forms.
                      2:21
                    
                    
                      Design teams meet for
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                      weekly critiques where everyone
gets feedback on their projects.
                      2:25
                    
                    
                      This creates a culture that
creative people thrive in.
                      2:29
                    
                    
                      For example, when one designer is hitting
a mental block, another designer's
                      2:32
                    
                    
                      feedback, sparks inspiration, and
breathes new life into the project.
                      2:37
                    
                    
                      You'll also get feedback from users.
                      2:42
                    
                    
                      During the design process,
                      2:44
                    
                    
                      user testing puts your design
in front of potential customers.
                      2:46
                    
                    
                      And test assumptions that play a crucial
role in informing the product direction.
                      2:49
                    
                    
                      Meanwhile, designs are presented
to internal collaborators,
                      2:55
                    
                    
                      such as developers,
product managers, copywriters,
                      2:58
                    
                    
                      and other professionals who have their
own unique perspective and insights.
                      3:02
                    
                    
                      Larger design projects are pitched even
higher up the organizational ladder,
                      3:08
                    
                    
                      to CEOs and directors.
                      3:12
                    
                    
                      But not every piece of feedback will be so
formal.
                      3:15
                    
                    
                      Designers receive ad hoc feedback
in the form of hallway chats,
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                      online messages, emails,
social media comments, and so on.
                      3:23
                    
                    
                      You'll become more experienced at 
handling feedback over time.
                      3:28
                    
                    
                      The more you request and receive feedback,
the more you'll grow
                      3:32
                    
                    
                      and the better your projects will be.
                      3:35
                    
                    
                      Feedback helps you improve your skills,
create better designs and products,
                      3:38
                    
                    
                      synthesize ideas from a wide
variety of perspectives,
                      3:43
                    
                    
                      build trust with coworkers and clients.
                      3:49
                    
              
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