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Video marketing offers a unique way to reach potential customers, but like any strategy, one must have a clear idea how this medium will benefit one's business efforts.
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[Treehouse]
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[Business Bay Stage 6: Video Marketing with Dan Gorgone]
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Amidst the various marketing channels and content types
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there's something quite unique
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about marketing with video.
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Producing something that users can sit back and experience rather than read
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means engaging people in a totally different way.
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It can shorten the amount of time it takes to influence,
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and video content can be accessed on screens
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large and small, stationary and mobile.
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SEO has been changed as well,
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as search engines now feature videos
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in search results.
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So, as a business owner
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you have to ask yourself,
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Why not produce a video for your business?
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Well, before you turn on that camera
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you have to know what you're going to shoot and why.
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If you don't, you may end up spending time and money
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you can't afford on something that may not have the right impact
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on your business.
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The best way to move forward with a video project,
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like any other, is to have a clear idea
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of what you want to create
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and how it will benefit you.
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How can a video help potential customers
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become actual customers?
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How can it help you communicate with your clients,
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investors, or the media?
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How will this help you make money?
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Marketing videos aren't just commercials.
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They can reveal how your products and services work
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and what kind of company you are.
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So, consider what the following types of videos
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can do for your business.
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Highlights of your website or app,
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especially showing off cool features,
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awesome gameplay, amazing graphics,
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and anything else worth showing.
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Detailed walkthroughs of websites, apps,
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even your office or location,
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show users how it all works
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and remove any fears or questions they might have.
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Customer testimonials with real people offering feedback.
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This shows that people use your services successfully,
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allowing potential customers to identify with your user base.
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And, videos just for fun to celebrate milestones,
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holidays, or just your sense of humor.
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These videos can be a nice bonus for users
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following your blog or social accounts,
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and they can be fun to share.
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Like other marketing content,
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you'll want to prepare for how and when to release it
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as it should fit in with your other efforts on social media,
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email, and your website.
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If your business calls for it, you could certainly make plans
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to produce a regular video podcast
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on a weekly or monthly basis.
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Perhaps, with each episode you document the process
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of developing an upcoming release,
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answer customer questions,
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or give an 'inside look' at your company.
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This video content can also be integrated
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into a campaign.
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So, you do have lots of options.
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If you're still unsure about what videos to create,
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as always, check the competition.
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Research them on their own websites, Facebook pages,
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and video platforms, like YouTube and Vimeo.
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Do they have videos online?
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And, do any of them seem to generate lots of views,
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comments, and other engagement?
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Whether or not they do, this is an opportunity
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to gain a strategic advantage. Why?
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Because you can take these ideas
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and provide your own personal creative touch.
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Don't set out just to make another video
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that will be lost amongst the competition
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in search results or social networks.
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Make it compelling.
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Give it a spark that adds your own unique flavor
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and makes people want to learn more
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about you and your business,
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and then, spread the word.
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