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Design Thinking Origins
2:07You'll become familiar with design thinking practices in this course, but to do that we need to understand why the practices exist and where design thinking originated.
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Hi, I'm Devin, creative director for
IBM's Project Whitespace.
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In this course we're gonna
learn about design thinking
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by redesigning a checkout experience.
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First, let's define design thinking.
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Design thinking has been around for
decades and it has been used create and
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improve everyday products
like toothbrushes or
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computers, as well as non-tangible
things like services and software.
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But what is design thinking?
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Design thinking is all about gaining
insights into your user's experience
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as you design, develop, or
sell your services to your user.
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[SOUND] While many get caught up on
the design part of design thinking,
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the emphasis should really be placed
on the thinking, meaning anyone,
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no matter their discipline,
can benefit from design thinking.
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The practice itself became solidified,
largely thanks to the design
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consultancy IDEO, acting as pioneers
of the process in the early nineties.
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And less than a decade later, Ideo's
Bill Moggridge began emphasizing design
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thinking in business practices
rather than just product design.
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Throughout this course, we'll be working
through an example project where our
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users web checkout experience
is less than enjoyable.
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Our opportunity to improve
that experience will be found
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by focusing on the areas of discomfort or
annoyance in the users path,
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or as it's known in design
thinking circles, pain points.
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We'll also be taking you through
a design thinking workshop so
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you can see these practices in action.
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One of the maxims that design thinkers
tend to say is show, don't tell.
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And we're looking to do exactly that for
you.
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I'm looking forward to being your
guide throughout the process, and
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I'll see you in the next video.
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