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You have completed Presenting Design Ideas!
You have completed Presenting Design Ideas!
Preview
As you begin crafting a presentation, consider the audience. In this video, we'll take a look at four factors to know about the audience so you can develop an engaging and effective presentation.
Know Your Audience:
- Roles and backgrounds
- Goals and challenges
- Internal or external?
- Formal or casual?
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[MUSIC]
0:00
Hello, I'm Hope,
I'm a product designer at Treehouse.
0:09
In this workshop, I'll show you
how to present a design idea.
0:13
This skill will come in handy as
you collaborate with others and
0:17
share your work for feedback.
0:20
In a bit,
I'll show you a project I worked on and
0:23
a Google Slides presentation
to go along with it.
0:26
But to start,
I'll show you how to prepare.
0:29
A well designed presentation
starts with knowing your audience.
0:32
Depending on the audience, you want to
structure the presentation differently.
0:36
Let's look at four factors you
should consider the next time
0:41
you're preparing to present,
audience roles and backgrounds,
0:45
their goals and challenges, internal or
external, formal or casual?
0:51
First up, what are their roles and
backgrounds?
0:56
Will you be presenting to fellow
designers, product managers, developers,
1:00
leaders, marketers or
a mix of people in various roles?
1:05
If you'll be speaking to those
with a non-design background,
1:11
take care with using design lingo.
1:14
Communicate in layman's terms
that are easily understood and
1:16
ask questions along the way to see if
your audience needs more explanation.
1:20
Secondly, what are their goals and
challenges?
1:26
What do they care to know about?
1:29
Will the project affect their role
in any way, how can you help them?
1:32
Speak to those aspects and
you'll have a more engaged audience.
1:37
Try to anticipate their needs,
concerns and questions.
1:42
Is there anything you can clarify
up front or be prepared to answer?
1:47
Thirdly, consider if the audience
includes people outside of your company.
1:53
Perhaps they aren't privy to the inner
workings of your company and
1:58
the product you're working on.
2:02
You'll want to speak to
them where they're at and
2:03
include any relevant
backstory as necessary.
2:06
Now, for the final consideration,
is the audience expecting a formal or
2:10
casual presentation?
2:16
Design teams often have critiques where
work in progress is presented casually.
2:18
Those types of meetings don't
require a formal presentation,
2:24
you can simply share your
work from the design program.
2:27
A more formal presentation would be if
you're presenting a new feature idea
2:32
to a room of decision makers.
2:36
Perhaps a project is at a major milestone,
2:39
and you're ready to present your
solution for feedback and approval.
2:41
For that, you'll want to prepare
a more formal presentation
2:46
in the style of what I'll be
talking about in this workshop.
2:50
That covers understanding the audience,
2:55
the next step is to start
creating the presentation.
2:57
Stick around for the next video,
where I'll get into preparing the slides.
3:01
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