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  Finding target hashtags on Twitter
3:47 with Tomer SharonTwitter is where many people interested in numerous topics linger, and where they get the most updated information and thoughts of thought leaders, businesses, and other like-minded individuals.
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                      Twitter is a powerful social medium.
                      0:00
                    
                    
                      It is where many people interested in
numerous topics linger, and
                      0:03
                    
                    
                      where they get the most updated
information and
                      0:07
                    
                    
                      thoughts from thought leaders, businesses
and other like-minded individuals.
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                      Twitter has a sea of information you need.
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                      You just need to know where to look.
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                      A twitter hashtag is simply a way for
people to search for
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                      tweets that have a common topic.
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                      For example, if you search for
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                      #dancing on Twitter, you get a list of
tweets related to, well, dancing.
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                      What you won't get are tweets that say,
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                      I was dancing yesterday when I lost my
wallet.
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                      Because dancing isnt' proceeded by the
hashtag.
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                      An example for a good Tweet would be,
tremendously enjoyed my
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                      #dancing class yesterday, who else is
learning to dance in Sacramento?
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                      Now here's your assignment.
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                      Take the list of key words that you
identified earlier using Google Add Words
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                      and turning them into hashtags.
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                      For example, the keyword belly dance would
become the #bellydance in one word.
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                      And hip hop dancing becomes #hiphop and
#hiphopdancing.
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                      Get the idea?
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                      By the way, you will use these hashtags
soon when you post your screener.
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                      Don't think this through too much now.
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                      Just create the list of hashtags.
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                      That's perfectly fine.
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                      Add those hashtags to your worksheet doc
under Twitter hashtags.
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                      A second part to your assignment, is
evaluating hashtag quality.
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                      Use Twitter to search for the hashtags you
created to see if they're any good.
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                      Here is how you would do it.
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                      Okay, I'm on Twitter now.
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                      And what I'm gonna do is type right here
in the search box, the #dancing.
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                      And I'm gonna see, there it goes, dancing.
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                      And I'm gonna see what's happening here.
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                      So I'm scanning the results that I got,
the feed that I got,
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                      and I wanna see a few things.
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                      I wanna see the frequency, all right?
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                      So this is from two days ago, which is not
that good.
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                      Not a good sign.
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                      But this, yeah, this is probably promoted
so, I'm ignoring that.
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                      But this is from three minutes ago, seven
minutes ago.
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                      36, nine minutes ago, 36 minutes ago.
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                      And so on.
I wanna see that it's, that it's fresh.
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                      If it's from two day ago or a week ago or
a year ago,
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                      it's probably not a very active hashtag
and I'm, I'm gonna desert it.
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                      I'm gonna find some other hashtag to focus
on.
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                      Another thing I'm looking at is the actual
quality of what I'm seeing here.
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                      So, trying to see if people talk about
what I'm interested in,
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                      commitment is scary.
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                      Think dancing solo have done.
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                      That looks relevant safe to say I second
that, I'm a nobody dancing freely.
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                      Not sure.
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                      I'm so fancy.
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                      Not so sure.
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                      If you're an exci, if you're exci, as
excited about folk festival as I am.
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                      Not so sure.
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                      I'm trying to see if there are people here
that talk about my interest,
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                      about the thing I am interested in, about
dancing apps, or
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                      dancing schools, or learning how to dance,
things like that.
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                      If I see that this feed is good and I'm
getting what I want, I'm gonna use it.
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                      As you saw, not all of the tweets will be
relevant as you see here.
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                      But here is one person that sure does love
dancing.
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                      Evaluate all of your hashtags this way.
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                      Next, you'll identify where your audience
lingers on Google+.
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