- Why It’s Important to Recruit the Right People 2:42
- Identifying Participant Criteria 2:40
- Transforming criteria into screening questions 3:24
- Creating a screening questionnaire 1:04
- Quiz for Finding Participants for Your Learning Activity 5 questions
- Identifying keywords for your audience 6:52
- Finding target groups and pages on Facebook 4:28
- Finding target hashtags on Twitter 3:47
- Finding target communities and pages on Google Plus 3:28
- Posting screener to Facebook, Twitter, and Google Plus 4:15
- Tracking responses and selecting participants 3:04
- Quiz on Finding Research Participants 5 questions
Preview
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Identifying Participant Criteria
2:40Good attributes for participant criteria are ones that represent your target audience.
Open the worksheet doc and get ready to
create a list based on
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my prompt under section one participant
criteria.
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If you have a timer, set it up for five
minutes.
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Ready?
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Okay.
Here's the prompt list a minimum of
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five attributes of your target audience.
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Don't limit yourself to just five
attributes, if you have 10 or
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20 that's perfectly fine as a starting
point.
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Good attributes for
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participant criteria are ones that
represent your target audience.
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If you're not sure who your target
audience is that's perfectly fine,
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make an assumption.
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During your user research activities with
these participants you'll figure out if
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your assumption is validated or
invalidated.
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In a way that requires some adjustments.
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Here's a sample list of participant
criteria for an imaginary app for
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learning how to dance.
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Resides in the US.
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Has a smartphone.
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Wants to learn how to dance.
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Uses Facebook.
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And I want my participants to be 20% male.
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And 80% of my participants I want them to
be female.
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As for what products to work on, you have
two options.
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One is to work on your own thing.
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Taking this course I am 99% sure you
either have a product you're working on or
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at least have an idea for a product.
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The best way to go with this stage is to
work on your own thing.
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I highly recommend it.
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If you don't have a product in mind or if
you want to practice and
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hone your skills on something not related
to your product, that's definitely doable.
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Imagine Stop and Shop, a retailer with 400
supermarkets and grocery stores in
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New York New Jersey and New England in
northeast USA, has the following question.
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How might we improve the in-store
experience of
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grocery shopping with technology?
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They'd like to know if a certain idea they
have is something their
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customers would value.
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In other words they want an answer to the
question, do people need the product?
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Here is their idea expressed an an
assumption.
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We believe that parents who visit Stop &
Shop stores with their kids need a device
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that makes their shopping experience
faster and more fun for their kids.
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Take five minutes to list five attributes
of people who
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might be the target audience for Stop &
Shop's idea, or your idea.
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Who you wish to recruit for your upcoming
user research activity.
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