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Introduction to Experience Sampling
1:24Experience Sampling is a strategic research technique, meaning it is not a technique for evaluating designs or products that already exist.
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The first user research technique we will
use to understand if
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people need our product is experience
sampling.
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Experience sampling is a strategic
research technique, meaning it
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is not a technique for evaluating designs
or products that already exist.
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Experience sampling is great for
uncovering unmet needs which will
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hopefully lead to generating great ideas
for great products.
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Therefore, it is strategic in nature.
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In an experience sampling study, research
participants are interrupted several times
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a day to note their experience in real
time.
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It is based on what was called a pager
study in the 1950s.
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The essence of the 1950s version of
experience sampling is the use of
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pagers or other signalling devices.
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To trigger involvement in the research
study.
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The key in experience sampling is asking
the same question over and
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over again in random times during the day.
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This way, you get exposure to people's
lives in a very unique way.
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For example, you might ask people to share
what annoyed them recently.
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Imagine you ask that question five times a
day, for a period of five days.
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And 100 people participate in your
research activity.
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That means you potentially collect 2,500
data points.
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That can be turned into a lot of useful
information.
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