- Why It’s Important to Recruit the Right People 2:42
- Identifying Participant Criteria 2:40
- Transforming criteria into screening questions 3:24
- Creating a screening questionnaire 1:04
- Quiz for Finding Participants for Your Learning Activity 5 questions
- Identifying keywords for your audience 6:52
- Finding target groups and pages on Facebook 4:28
- Finding target hashtags on Twitter 3:47
- Finding target communities and pages on Google Plus 3:28
- Posting screener to Facebook, Twitter, and Google Plus 4:15
- Tracking responses and selecting participants 3:04
- Quiz on Finding Research Participants 5 questions
Preview
Video Player
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Why It’s Important to Recruit the Right People
2:42We will now go through a quick, straightforward process to help you recruit the right people for your user research activities. I call these people ‘study participants’, or just ‘participants’.
[MUSIC]
0:00
We will now go through a quick,
straightforward process to
0:04
help you recruit the right people for your
user research activities.
0:08
I call these people study participants or
just participants.
0:12
Participants keep you honest, they make
sure your world view is right.
0:17
They help you validate and invalidate your
assumptions.
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They give you data which you turn into
information, then to knowledge that
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helps you build great products and
services that are human centered.
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Many entrepreneurs and product developers
turn to their friends and
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family for feedback.
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Friends and family are always happy to
give you feedback.
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The problem is that friends and family are
biased.
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They are your friends, your family.
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How can they hurt your feelings?
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Of course your idea is great.
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Sure they'll use it.
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No doubt they'll pay for it, a lot.
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It is critical that you identify and
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recruit the right people for your customer
research.
1:00
Who are these right people?
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These are the people who you currently
envision as your target audience.
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For example, if you live in Europe and
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your target audience is in North America
you are not collecting good data if you
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go to the nearest supermarket and
interview people.
1:18
Recruiting the right participants will
ensure you collect the right data,
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that you learn the best lessons, and that
you truly validate or
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invalidate your assumptions.
1:30
Social media can help you get the target
audience that you're looking for.
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After defining who is your target
audience,
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I will show you how to use social media to
quickly, and effectively.
1:40
To find your audience.
1:44
Just before we start,
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I wanted to say that you would be using
several online services during this stage.
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I'm sure you know that products change and
that companies add new features and
1:53
update existing ones.
1:58
I'll be demonstrating stuff that might not
be updated when you take this course.
2:00
Keep in mind that the principles remain
the same.
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I trust you to do the right thing, even if
a feature has been updated.
2:08
I'd like to introduce you to a word sheet
I've prepared to accompany and
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document your work during this stage.
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You'll be using it next, so here's what
you need to do to get it.
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Access the master worksheet.
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The name of the doc is worksheet colon do
people need my product.
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And the link to it is in the video notes.
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From the file menu, select make a copy and
rename your copy and
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voila, you are good to go.
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