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Business How to Market Your Business Search Engine Optimization Search Tools and Analytics

Mickey Chen
Mickey Chen
6,563 Points
Posted by Mickey Chen
Mickey Chen
6,563 Points

I read some where Google encrypted all the organic searches, so analytic can not show keyword linking in to site. Yes?

I read some where Google encrypted all the organic searches, so analytic can not show keyword linking in to site. Yes?

2 Answers

Max Senden
Max Senden
23,177 Points
Max Senden
Max Senden
23,177 Points

Google Analytics did show the keywords in the past, but they removed it about a year ago if I remember correctly. The reasoning behind it is not really clear to me but it involves preventing exploitation of the way the Google search engine analyzes a website.

The loss of this information makes keyword optimization a tad harder than it used to be. But then again, if you really understand your business (or the business you're creating the keywords for) and the way the Google works then it's not that big of a deal.

Alex Dewey
Alex Dewey
5,944 Points
Alex Dewey
Alex Dewey
5,944 Points

The best alternative at the moment is Google Search Console - you cant tie keywords to sessions but you can see organic performance at a keyword level.