Design Foundations

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Three examples of graphic design for IBM: The first shows a pen tip and states "any child can access a first-class education". The second shows a person with binoculars and states "drivers can see traffic jams before they happen." The third shows a hand grabbing a person and states "Banks now hold up robbers".

Quiz Question 1 of 4

Which designer was responsible for the graphic design and branding we see here? The same designer also helped craft brand identities for UPS, Apple and many more.

Choose the correct answer below:

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